Social Networking for Promoting YOU as a Brand by Deirdre Breakenridge Brian Solis

Author:Deirdre Breakenridge Brian Solis [Brian Solis, Deirdre Breakenridge]
Format: epub
Publisher: FTPress

Avoid the Clutter and Build Relationships

You can use many ways to communicate and gather information using Facebook. The core capabilities of Facebook enable you to e-mail, instant message, and comment on each other’s wall, leaving comments, links, and strategic propaganda on each other’s home pages. We developed our top ten list of how to target people through Social Media or traditional media, which apply not just to Facebook but to other kinds of social networking sites as well:

1. Determine your value proposition and the most likely markets that will benefit from your news.

2. Humanize and personalize the story. One version no longer cuts it.

3. Identify the people you want to reach and how they prefer to see information.

4. Read and watch their work.

5. Participate in their communities and use their tools of choice (but as a person first, not as a PR spammer). Don’t start pitching right out of the gate.

6. Monitor the vibe and how people share information within their communities. Learn the dynamics and the rules of engagement. Listen. Learn. Respect.

7. Don’t pitch. Stand out. Be compelling.

8. Use a variety of approaches but without spamming.

9. Don’t forget the traditional tools that work. Make sure that you cultivate relationships across the board.

10. Repeat the previous steps as you move across the disparate groups of people you need to reach. This is how to do PR across the bell curve of customer adoption and in the Long Tail (niche markets accessible through dedicated channels).

It doesn’t matter if it’s Facebook, Twitter, MySpace, LinkedIn, FriendFeed, or some other tool. It all begins with you, your brand, and your expertise. The work you do and the attention you pay to the cultivation of your online persona will speak volumes about your credibility.

Another point of interest on Facebook is the Newsfeed that is on every profile page. It is a powerful and insightful glimpse of your, and your contacts’, recent activity. It summarizes recent applications that are added or deleted; new friendships that are made; groups that are formed, joined, or abandoned; upcoming events and RSVPs; and so on. It gives you everything you need to determine what groups to join, which events to attend, which new apps you should evaluate, and who you should know. And now with the newly announced Facebook Connect service, supporting communities, blogs, and social services can also feed back to your Facebook feed as you participate outside the network.

You can embed many other interesting applications in Facebook, such as these:

• A social calendar, to enable others to see where you are or where you are going

• Flickr photos

• Apprate (www.apprate.com), an online community of reviews for all Facebook apps

• Upcoming.org, to stay connected with friends and coordinate activities and events

• Top Friends, to create a shortcut to your inner circle

• A comprehensive social network panel that visually displays links to all the other communities where you might maintain profiles

One of the main reasons we favor Facebook is that everything you need is in one place. It’s similar to

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.